Why Oud Is the King of Luxury Scents: Exploring the Rarity and Heritage of Agarwood
Oud, also known as agarwood, has been revered across Asia and the Middle East for centuries. It’s described as “liquid gold” and has an almost mythical status among perfumers. Business Insider explains that agarwood forms when Aquilaria trees become infected with a specific fungus; the tree produces a stress‑induced resin that slowly impregnates the wood, creating dark, aromatic oud. Only about 2 % of wild Aquilaria trees produce viable agarwood, making oud one of the world’s most expensive raw materials. Pure oud oil can cost up to US $80,000 per litre.
The science and rarity behind oud
The production of agarwood is unpredictable. Fungal infection (often Phialophora parasítica) is required for resin formation, and it can take years for the resin to saturate the heartwood. Experienced harvesters must identify infected trees in dense forests and carefully carve out resin‑rich sections. This laborious process, combined with high demand, explains oud’s extraordinary price.
Cultural significance of oud
In many cultures, burning oud chips is a sign of hospitality and spirituality; the smoke has a sweet, lingering aroma. Oud oil is used in high‑end perfumes to add depth, warmth and longevity. Luxury houses like Louis Vuitton and Dior use oud in “beast‑mode” fragrances that last up to 24 hours. In India, where attars and incense play a role in religious ceremonies, oud resonates strongly, symbolising wealth and refinement.
Why La’Mont’s Oudh perfumes stand out
La’Mont sources high‑quality imported fragrance oils and uses them to craft affordable yet luxurious scents. Our Oudh Collection captures the rich, woody warmth of agarwood while balancing it with lighter notes suitable for India’s climate. For example:
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La’Mont Oudh Royale (Men): Features smoky oud blended with saffron and amber for a powerful statement. A touch of rose softens the intensity, making it versatile for evening wear.
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La’Mont Oudh Elixir (Women): A modern take on oud – pairing the resinous note with praline, vanilla and a hint of citrus. It’s sensual yet approachable.
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La’Mont Oudh Musk (Unisex): Combines agarwood with musk and dry woods, creating a gender‑neutral fragrance that lasts for hours.
How to wear and appreciate oud
Because oud is potent, apply sparingly. One or two sprays on pulse points suffice. To make the scent more wearable during the day, layer it with lighter fragrances – for instance, apply a citrus or floral scent first and then a single spritz of oud. Wearing oud during the cooler months or evening events enhances its complexity.
Oud’s mystique stems from its rarity and cultural heritage. Understanding how agarwood forms and why it commands high prices helps appreciate the craftsmanship behind a bottle of oud perfume. La’Mont’s Oudh Collection brings this luxury within reach, offering fragrances that blend the depth of oud with modern elements. Explore our Oudh, Mystery and Viral categories to experience “liquid gold” without breaking the bank.